Wednesday, October 27, 2010

Forevermark Dazzled at HDIL India Couture Week 2010




Mumbai, October 11th, 2010 - Forevermark, a diamond brand from the De Beers group of companies, dazzled throughout HDIL Couture Week 2010 for second year running . With specific support to Salman Khan’s “Being Human” show and a special association with Rohit Bal, Forevermark made HDIL Couture Week sparkle from the runway to the Forevermark Lounge.

For the “Being Human” Show, Preity Zinta, Katrina Kaif, Bipasha Basu, Rani Mukherjee and Karisma Kapoor were seen wearing exquisite Forevermark diamonds crafted by Dimexon, Rosy Blue and Shrenuj. Rohit Bal hand picked a few pieces to complete the look of this season's show, using elaborate Forevermark diamond earrings, crafted by Rosy Blue.

Spotted at the Forevermark Lounge, admiring a special selection pieces from all around the world, were Avanti Birla, Natasha Poonawala, Sonam Kapoor, Gauri Khan, Sussane Roshan, Karisma Kapoor, Twinkle Khanna, Rani Mukherjee, Surily Goel, Parmeshwar Godrej and Kiran Rao.

Forevermark diamonds come with a unique promise of quality and integrity. Each Forevermark diamond is responsibly sourced, has directly benefited the communities from which it comes and has been nurtured at every step of its journey. In keeping with these, the brand’s core values, Forevermark chose to support Salman Khan’s Being Human Foundation with a contribution going directly to the non-profit organisation. This showcase was a curtain raiser to the imminent retail launch of Forevermark, which will see the diamond brand become available through partnership with leading jewelers across India.

The theme of the “Being Human” show this season spotlighted "Fashion Throughout the Ages", which was reflected through Forevermark's fabulous and exclusive pieces from all around the world, specially brought in for the show. Forevermark is a brand synonymous with timeless and classic chic, as was demonstrated through the stunning diamond creations. Amongst the dramatic pieces, Forevermark was excited to bring in “Almas” by Mona Mehta, which epitomized elegance, style and exclusivity. Sharing the spotlight were other beautifully jewellery crafted by Rosy Blue and Shrenuj, which perfectly completed the looks of bygone eras. Each piece of jewellery had been specially selected because it is timeless, exquisite and one of a kind and will continue to be on display at the Forevermark Lounge throughout Couture Week, as the Official Partner.

Preity Zinta-- wore geometric shape diamond earrings crafted by Rosy Blue

Katrina Kaif-- wore a solitaire diamond and ruby necklace with pearl drops crafted by Rosy Blue and diamond and ruby drop earrings crafted by Rosy Blue

Rani Mukherjee-- wore a 65.7 carat haath phool designed by Mona Mehta, and crafted by Rosy Blue

Bipasha Basu-- wore a diamond wave cuff crafted by Rosy Blue and a diamond geometric ring crafted by Dimexon

Karisma Kapoor-- wore a diamond and ruby choker crafted by Rosy Blue with diamond and pearl long drop earrings crafted by Shrenuj.


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