Lancôme Launches Teint Miracle: The Science of Beauty in a Foundation

Women all over the world are looking for a perfect yet NATURAL COMPLEXION.

With this “je ne sais quoi” of light that makes them more beautiful. This unique radiance that is called AURA*.

An impossible quest, as this radiance seems to be innate.

However...

What if this Holy Grail had been found? What if the miracle of AURA had at last been discovered? What if AURA had now become a SCIENCE...?

MAJOR DISCOVERY

LANCÔME Science decrypts skin’s inner light. And recreates it perfectly. SPOTLIGHT on a MIRACULOUS breakthrough that revolutionises the universe of natural foundations.

“I’ve always thought of LANCÔME as the brand for women who have a certain something special, the brand for women who emanate that unique aura which is practically impossible to describe or define...Unbelievably, this aura, this inner light has been captured by the Lancôme Research Laboratories...in a foundation! TEINT MIRACLE is Lancôme’s most innovative foundation. An aura in a bottle.”

Youcef Nabi, Lancôme International President.

*Aura: a halo of immaterial light that seems to emanate from a person.

NEW TEINT MIRACLE NATURAL LIGHT CREATOR BARE SKIN PERFECTION

A LIGHT emanates from beautiful skin. We can now reproduce it.

10 years of research, 7 patents pending: LANCÔME invents the 1st foundation that recreates the AURA of perfect skin.

A miracle of LIGHT for a new natural perfection: Instantly, complexion appears lit-from-within SUBLIMELY BARE, truly flawless.

By applying the very latest OPTICAL breakthroughs to BIOLOGY, our Research has demonstrated that light is not only reflected on the surface: it is also re-emitted from deep within the skin.

This is its SKIN’S INNER LIGHT.

When visible light reaches skin it begins a real journey along 7 main pathways.

Around 5% is reflected: this is skin’s SURFACE RADIANCE (1), expressing light’s full colour spectrum.

But 95% penetrates skin, interacting with the epidermis and dermis, and which 55% is absorbed and 40% is re-emitted at the surface (7): this is SKIN’S INNER LIGHT.

- In the “entry” pathways, light, containing all the colours of the rainbow, is transformed into a pinkish radiance, because melanin and haemoglobin absorb some of the colours, mainly blue (2 and 3).

- On contact with collagen, this pinkish light is diffused in the dermis and redirected towards “the exterior” (4).

- In the “exit” pathways, it passes through the same layers and is enriched with red tones from haemoglobin (5) and ochre tones from melanin (6), before being redeployed at the surface (7) signing skin’s particular

colour and radiance.

At their peak, these surface radiance and inner light create SKIN’S AURA, a natural light - unique to everyone. But when skin quality is altered (fatigue, dryness, ageing...):

- SURFACE RADIANCE is minimised, because light cannot reflect as well on an irregular texture.

- INNER LIGHT loses both intensity and purity as it is absorbed more by melanin, especially the bluish components.

LANCÔME DECRYPTS THE INNER LIGHT OF PERFECT SKIN

In order to indentify the key components of perfect skin’s INNER LIGHT, our Laboratories have conducted a major - LANCÔME EXCLUSIVE - study on 770 women, aged between 15 and 74 years old. Quantified by a new optical method which measures re-emission of inner light, and by a panel of experts, our study proves the important roles PINKISH and BLUISH light play in the intensity and purity of inner light.

PINKISH LIGHT:

INTENSITY and VIVIDNESS of skin’s inner light.

Being the principal light re-emitted by skin, pinkish light signs skin’s inner light intensity and vividness. It determines skin’s RADIANCE and its healthy glow. When microcirculation decreases, pinkish light loses intensity and skin’s inner light its global radiance. Complexion becomes greyish and dull-looking.

BLUISH LIGHT:

PURITY and FRESHNESS of skin’s inner light.

Although bluish light is the smallest component of skin’s inner light, it is essential as it provides its pristine freshness and purity. There is also a PERFECT correlation between complexions perceived as flawless (fresh, transparent and radiant) and the bluish component of inner light.

But bluish light is also the most fragile light as it is the 1st to be absorbed by melanin: it diminishes regularly with age, as it is increasingly absorbed by rising levels of melanin. Complexion thus loses the crystalline freshness of the most beautiful skin.

AURA-INSIDETM TECHNOLOGY

NATURAL LIGHT CREATOR

10 years of research – 7 patents pending: TEINT MIRACLE opens a new era for cosmetics. Its miracle? Aura-InsideTM Technology, a NATURAL LIGHT CREATOR combining a new generation of pigments inspired by Optical research applied to Biology, with a unique liquid light essence.

A true LANCÔME exclusive which works on each component of natural light, both re-emitted and reflected, when traditional foundations only play on surface radiance.

A NEW GENERATION OF PIGMENTS TO REPRODUCE THE INNER LIGHT REEMITTED BY PERFECT SKIN

- The new PINK BIOPTIC PIGMENT: with its mineral core and its organic shell, this pigment deploys exceptional luminosity. Combined with RED, YELLOW, BLACK and WHITE mineral pigments, it delivers the intensity and vividness necessary to reproduce and boost skin’s inner

light.

- The new BLUE BIOPTIC PIGMENT: this pigment is also constituted

with a mineral core and an organic shell. It offers a crystalline radiance, significantly superior to traditional blue pigments a radiance which remains intact even when dissolved in the formula. Delicately dosed, it reinforces the bluish radiance of skin’s inner light and restores its pristine purity and freshness.

A UNIQUE LIQUID LIGHT ESSENCE TO MAXIMISE SKIN’S SURFACE RADIANCE

Constituted with fine lustrous geometric lamina, the essence of light works as “liquid micro-mirrors”, five times smaller than traditional mother of pearl. It spectacularly boosts skin’s surface radiance, without ever being shiny.

Its major advantage:

-Perfectly uniform and continuous LIGHT DIFFUSION – when

traditional mother of pearl deposits and reflexions are more irregular.

- TRANSPARENCY – which maximises surface radiance, yet allows skin’s

inner light to circulate.

WITH TEINT MIRACLE, LANCÔME REINVENTS BARE SKIN PERFECTION

By recreating an IDEAL NATURAL LIGHT, every complexion is adorned with the AURA of perfect skin, with its original sparkle.

Instantly, complexion appears lit-from-within. Sublimely bare, naturally flawless.

WITHOUT THE SHADOW OF A FLAW

A CORRECTING YET MIRACULOUSLY LIGHT TEXTURE

- With 10 times less opaque fillers* (barely 0.5%) and almost 40% pure water (compared with the average 20%), this MAKE-UP VEIL corrects and unifies with luminosity, FRESHNESS and TRANSLUCENCY.

Its major advantage? It recreates bare skin perfection without stifling skin’s natural light like a traditional foundation would.

- Its water-in-oil texture delivers an IDEAL COVERAGE with infinite PLAYTIME for a sublime natural result. Without any cakyness or heaviness, as if matter-free.

- Its non-shiny, non-powdery finish is natural, perfectly UNIFORM and satiny radiant. Sensual touch - Long-wear radiance.

A SKINCARE TEXTURE FOR MAXIMISED PERFORMANCE

- Infused with skincare active ingredients, its texture intensely hydrates skin for 18 hours, leaving it instantly luscious and plumped. Day after day, this hydration reinforces TEINT MIRACLE’s results: skin is smoothed, more able to reflect light and gains transparency to better reveal its inner light. Even after make-up removal.

- Enriched with soothing ROSE extract, TEINT MIRACLE also minimises the appearance of dyschromia, for a unified pristine complexion.

- SPF 15 for daily PROTECTION against ultra-violet rays.

- Dermatologically tested formula: suitable for all skin types, even sensitive.

Non-oily, non-comedogenic. * comparison with traditional Lancôme foundation.

TEINT MIRACLE: NATURAL LIGHT CREATOR

A cutting-edge technology using POLARISED LIGHT enabled skin’s re-emitted and reflected light to be measured on 24 women, made-up with TEINT MIRACLE, compared with bare skin.

Result: natural light recreated at its peak

+5% OF INNER LIGHT

+13 % OF SURFACE RADIANCE

BARE SKIN PERFECTION, IDENTIFIED AND QUANTIFIED

For the very 1st time, our Research has identified the criteria for “beautiful skin” and created “The Index of Perfect Skin”. We then tested TEINT MIRACLE within all these parameters compared with bare skin on several ethnic groups.

The principal: before and after photographs of 32 participants tested by:

- instrumental measurements (polarimetric camera,

chromasphere and spectro-colourimetry).

- an external jury of women.

- the 32 panel participants, on their own result.

Defined by independent experts, the criteria for perfect skin are: skin tone, luminosity, uniformity, refined skin.

TEINT MIRACLE significantly improves each of the beautiful skin criteria (skin tone, luminosity, uniformity, refined skin) for each ethnic group.

Result: a spectacular improvement on “The Index of Perfect Skin”, compared with bare skin.

PERFORMANCE CONFIRMED BY ALL WOMEN, AROUND THE WORLD

Tested on over 450 women in France, the USA, China and Japan, TEINT MIRACLE confirms the results presented by our Laboratories.

Instantly, bare skin perfection, infused with natural light*:

84% of WOMEN see their complexion regain its natural luminosity

89% of WOMEN see a perfect correction with a bare skin sensation

90% of WOMEN feel their skin hydrated

94% of WOMEN see a result which does not mark

Skincare effects noticed after 3 weeks, after make-up removal**:

61% of WOMEN see a more luminous complexion

62% of WOMEN see a more uniform complexion

68% of WOMEN see a more refined skin texture

* Auto-evaluation France 152 women / ** US Clinic 132 women.

NATURAL LIGHT CREATOR BARE SKIN PERFECTION

FOUNDATION - SPF 15

Sublime in its crystal and silver bottle, TEINT MIRACLE is a jewel of LIGHT and TRANSPARENCY, an ode to every woman’s AURA.

Available in a wide range of expert shades to recreate every tone of natural light for women around the world.

Contains 30ml.

SERUM OF LIGHT UNIVERSAL RADIANCE BOOSTER

To BOOST skin’s light reflection even further and SCULPT facial contours, without emphasizing or masking, Lancôme invents its 1st UNIVERSAL SERUM OF LIGHT. At the heart of the formula, the liquid light essence is concentrated to maximise surface radiance. Use alone, under or over foundation, in small touches or for complete application. Performance proven by instrumental measurements:

+27% surface radiance.

8 hour hydration. The iridescent tube with its streamlined cap in silver and crystal offers a generous 20ml of formula.

1 universal shade.

NATURAL LIGHT CREATOR BARE SKIN PERFECTION SUBLIMATING PEN

The very 1st multi-lights sublimating pen from LANCÔME contains the same AURA-INSIDETM TECHNOLOGY as the foundation. Ultra hydrating, sensuously melting and non-oily, it ILLUMINATES, SMOOTHES and CORRECTS with delicate touches of miraculous light. As if matter-free. Use locally to BRIGHTEN the eye contour area, dark circles, the bridge of the nose and around the lips or more generally, to correct any shadowy areas and complexion irregularities.

Dermatologically and ophtalmologically tested: suitable for sensitive eyes and contact lens wearers.

Contains 2.5ml.

A range of 4 shades: 3 correcting shades (fair, medium and dark), 1 illuminating shade concentrated with Aura-InsideTM Technology: AURA UNIVERSELLE. Resolutely modern in a portable case that combines silver and transparency to convey all the science of natural light by LANCÔME.

Her AURA, her light, her natural beauty. Through the lens of photographer MARIO TESTINO, JULIA ROBERTS perfectly embodies the TEINT MIRACLE woman.

NATURAL LIGHT CREATOR - BARE SKIN PERFECTION

7 POINTS TO REMEMBER

1. NOW, AURA IS A SCIENCE

A LIGHT emanates from beautiful skin. We can now reproduce it. 10 years of research, 7 patents pending: LANCÔME invents the 1st foundation that recreates the AURA of perfect skin. A miracle of LIGHT for a new natural perfection:

Instantly, complexion appears lit-from-within SUBLIMELY BARE, truly flawless.

2. SKIN’S 7 PATHS OF LIGHT

When visible light reaches skin, it begins a real journey, along 7 MAIN PATHWAYS:

5% of light is reflected: this is SKIN’S SURFACE RADIANCE.

95% penetrates skin, interacting with the dermis and the epidermis,

of which 55% is absorbed and 40% is re-emitted at the surface:

this is SKIN’S INNER LIGHT. At their peak, these surface radiance and inner light create SKIN’S AURA, that LANCÔME Science is now able to reproduce.

3. MAJOR DISCOVERY: LANCÔME DECRYPTS SKIN’S INNER LIGHT

PINKISH and BLUISH light sign the difference of perfect skin’s inner light: pink adds intensity and vividness to its luminosity, whilst blue conveys its pristine purity and freshness. Components objectivised in a LANCÔME study on 770 women.

4. MAJOR BREAKTHROUGH: AURAINSIDETM TECHNOLOGY, NATURAL LIGHT CREATOR

- A new generation of Pink and Blue BIOPTIC PIGMENTS

combined with traditional mineral pigments to reproduce the inner light of perfect skin and transcribe its pristine purity and intensity.

- A unique liquid light essence spectacularly maximises skin’s surface radiance.

5. BARE SKIN PERFECTION, WITHOUT THE SHADOW OF A FLAW

- With 10 times less opaque fillers and almost 40% pure water, for sublimely NATURAL, TRANSPARENT yet PERFECT correction.

As if matter-free.

- A SKINCARE COMPLEX rich in soothing rose extract, for 18

hour hydration and an increasing skin luminosity, day after day, even after make-up removal. SPF 15. Optimal comfort. Suitable for sensitive skin.

6. A MIRACLE PROVEN BY SCIENCE

NATURAL LIGHT recreated at its very peak: +5% of inner light +13% of surface radiance. + 56% on “THE INDEX OF PERFECT SKIN”, measured on 4 ethnic groups. Performance highly rated by over 450 women across the globe (France, USA, China, Japan).

7. AURA, BY LANCÔME: 3 MIRACULOUS INNOVATION

S To fulfil the expectations and enrich the beauty rituals of all women the world over, this foundation innovation is accompanied by: - TEINT MIRACLE sublimating pen,

Natural light creator - Bare skin perfection.

- ÉCLAT MIRACLE primer, Serum of Light - Universal Radiance Booster.

Before there was foundation. Now there is TEINT MIRACLE.

GLOSSARY

ABSORPTION

A reduction in light radiation’s intensity after it crosses an absorbent medium.

COVERAGE

Coverage describes a foundation’s ability to correct skin imperfections.

DIFFUSION

Dispersion of light rays produced upon passing through a medium.

FLAWLESS SKIN INDEX

The index created by our Research Laboratories to identify the 3 principal make-up criteria for flawless skin: resplendence, refined texture and complexion uniformity. This index was assessed for 4 ethnic groups (European, Asian, Hispanic, African) and enabled us to evaluate the efficacy of Teint Miracle within different criteria, versus bare skin and other market reference products.

HAEMOGLOBIN

Haemoglobin is a pigment that gives blood its red colour: its principal role is to transport oxygen through the body. It partially absorbs light radiation and diffuses a rosy colour.

INNER LIGHT

Light re-emitted from deep within the skin after interaction with the epidermis and dermis (this represents around 40%).

MELANIN

Melanin is a pigment synthesised in the epidermis by melanocytes, the cells responsible for skin pigmentation, and which contributes to skin coloration and protection. It partially absorbs light rays and diffuses an amber shade.

MOTHER OF PEARL

Mother of pearl is a component made up of made up of parallel layered lamina, a structure that enables high levels of light reflection.

OPAQUE PIGMENTS

Substances that do no let light pass through them.

OPTICAL LAWS

These are the rules governing the interaction of light. Several interaction phenomena are defined: absorption, diffusion, re-emission, reflection, retro-diffusion...

PIGMENT

Pigment is a coloured component of mineral or organic origin, which determines the colour of the medium it is contained in.

REEMISSION / RETRODIFFUSION

Re-emission (or retro-diffusion) is when light is reflected back in multiple directions after interaction with a medium.

REFLECTION

When light reaches an object or surface, it bounces back without penetrating into the medium. We say that the light is reflected.

SKIN’S COLOUR SPECTRUM

All of the colours that make up skin tone.

SURFACE RADIANCE

Light reflected by the skin (this represents around 5% of incidental light rays).

TRANSPARENCY

The phenomenon by which visible light rays are seen through certain substances.

VISIBLE AND INVISIBLE LIGHT

Natural light contains two types of light: - Visible light, which can be seen with the naked eye and

comprises wavelengths between 400 and 700nm. - Invisible light, which is not visible to the naked eye and includes, most notably, UV waves (250 to 400nm) and infrared

rays (800 to 1200nm).