Besides having the best website we've ever seen, Lecoanet Hemant does not disappoint with their SS10 collection.
Their line is "made in India and made for India." Hemant Sagar, who co-designs with Dider Lecoanet, says on India's foray into the global fashion scene: "You can't just do that. After all fashion caters to the bodies. The physique of Indian woman is different. Here you can't have a skirt with flounce from the waist because here waist is already a problem area. The sari can hide your shape but the modern outfits can't. Again, in terms of silhouettes, you can't sell a transparent blouse to an Indian woman, in the same way you can't ask a French woman to wear a navel revealing dress."
Lecoanet Hemant have come up with a solution to this global-Indian conundrum. It's their SS10 Collection. What's your favourite look?
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