American Band One Republic Releases Song "Secrets" to Launch Big Pony Collection by Ralph Lauren

OneRepublic, the band making waves across the pop rock music scene, has teamed up with Ralph Lauren to celebrate his latest men’s fragrance launch, The Big Pony Collection. The group’s hit “Secrets” has been tapped as the theme song for the Big Pony Fragrance Video shot by renowned filmmaker and photographer Bruce Weber. The video is now featured in the global digital outreach campaign for the fragrance collection.

http://www.bigponyfragrances.com

“Having Secrets selected for the Big Pony Fragrance Video makes us feel like we’re doing something that connects with people,” says OneRepublic singer-songwriter Ryan Tedder. “We are extremely excited to be partnered with a compelling brand like Ralph Lauren.”

The two minute video portrays a new generation of Ralph Lauren enthusiasts at a polo match. The storybook montage reflects their youth, sportsmanship, and relationships, qualities personified by the introspective and captivating disposition of “Secrets” that resonates with millions of fans around the world.

Among the polo spectators in the video, four young men were specifically chosen to represent the corresponding archetypes of the four Big Pony Fragrances

– sport, seduction, adventure and style. They are seen participating in the activities and fashion corresponding with each fragrance, qualities that today’s generation can identify with in their own lives. Numbered for the four players of a polo team, The Big Pony Fragrance Collection empow ers a new generation of men to get into the game and play by their own rules.

“This new team of fragrances brings choice, style, and mode rnity to a new generation of men,” says Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide. “OneRepublic captures these qualities in ‘Secrets’ in a way that brings a meaningful dimension to the entire launch.”

The Big Pony Fragrance Video can now be viewed at www.bigponyfragrances.com, a new microsite featuring a Create-Your-Own Video application that allows visitors to create their own edits by clicking and dragging their favorite scenes from the Big Pony Fragrance Video, adding “Secrets” and sharing with friends. The site will also feature a link to a Big Pony Fragrance Collection tab on Ralph Lauren’s Facebook Fan Site, as well as ecommerce, news updates and information about the collection.

The Big Pony Fragrance Collection design is directly inspired by the iconic Big Pony shirts – colorful and bold Polo shirts with an oversized version of Ralph Lauren’s signature Polo Player logo. The sleek translucent flask bottles are infused with rich color tints, contrasting with alternate splashes of color in oversized Polo Player icons and individual numbers – assigned according to scent and personality.

All four fragrances are based on a distinct duo of ingredients:

#1: Citrus Aromatic, matching lime and grapefruit to represent sport.

#2: Oriental Fougere, hooking up dark chocolate and musk for seduction.

#3: Fougere Woody, mixing mint and ginger root for adventure.

#4: Woody Fruity, a boost of mandarin and kyarawood for a stylish edge.

The Big Pony Fragrance Collection is available in 75ml and 125ml sizes, for $50 and $65 respectively. It is also available in a coffret set including the four fragrances in 15ml bottles for $45.

OneRepublic kicked off the partnership with the Big Pony Fragrance Collection with a headlining concert in New York City in July 2010. Their subsequent tour will travel Europe with U2 and return to the U.S. with the Maroon 5 Fall 2010 tour.

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Forevermark & Tarun Tahiliani Collaborate on Bridal Couture Exposition

Mumbai, August 05th –There are two things that last longer than time. Love is one of them. A diamond is the other. To celebrate the alliance of wedding fervor and haute couture, Forevermark, the world’s leading diamond brand is delighted to collaborate with Tarun Tahiliani at the Bridal Couture Exposition.
For a bride, each piece of jewellery will hold a special place in her heart as it relates to the cherished memories from the journey of her wedding. Behind every Forevermark diamond is a precious story and this year, each delicate jewel has a story to tell creating a symbiotic relationship between diamonds and stories. While designs remain timeless and unique, Forevermark hand–picked pieces that would be in line with bridal trends this season.

A Forevermark diamond, like your love is incredibly special. Rarer than rare, less than one percent of the world’s diamonds are eligible to be a Forevermark diamond. Handpicked and set apart for their cut, clarity, colour and size every Forevermark diamond comes with a promise over and above the 4Cs – a promise not only of exceptional quality but also of integrity – each Forevermark diamond has been responsibly sourced and has directly benefited the communities from which it comes.

Hemant on Keeping Fashion Week about Fashion

Check out this video clip of Hemant Sagar speaking on a panel for the show "Making the Cut." In a world of celebrity show-stoppers, elaborate choreography and over-the-top melodrama, the discussion centers around keeping fashion week about fashion. The debate is filled many hard hitting points and definitely worth the watch.